
At least weekly I talk about the direction of the website with my closest confidants. Some say the clothing sales have failed because Hedonsfair has failed to achieve good rankings with the search engines. Others have told me that only 1/2 of our product pictures are decent - you have to have hotter pictures to sell clothing.
I've also heard that people in North America just don't buy and wear rubber clothing. All the other North American fetish retailers are doing it part time and nobody is making that much money. I've also heard that we don't have good enough designs.
We sell products by lip service, latex by kunzman, and XTC NY in addition to our own designs, and none of it sells, so I can only assume that the problems are not product design. I think we have failed with the search engines, but I continue to work on it.
It could be that there's just not enough people who wear rubber clothing and purchase it. If that is the case, how do I move forward with this website? I don't want to shut it down, but at the same time we need to innovate to start making any money.
Ebay is one direction we will be moving this fall. All of our current stock of clothing will be sold via auction and we will see how that does. Ebay solves the problem of not getting enough eyeballs on our clothing. However, even if that works - I don't need hedonsfair to sell clothing on ebay - why keep the website?

I was considering a volunteer driven search engine for all things alt / fetish. How many fetishists are there in the world? Would they be willing to pay $9.99 a month to do a search for a patent vinyl boot in the mudd on a cloudy day being worn by a blonde? Let's be honest - google won't find you results that specific. The question is - does anyone want that and would they be willing to pay for such specific results?
What about giving away everything for free? Vvideos, images, stories of rubber clothing and fetish things, all the content we have here plus more - available for free, in return we would sell advertising. Not the crappy google adwords advertising but signup advertising similar to what 3XL does on his blog. Problem is - how much can you make doing that? $200 a month? Well, it is what it is. Other than porn, I don't know how you make money with a fetish website, and I'm not resorting to that.
Deanna 2008-08-04