Latex and fetish fabrics have a "bad" or "naughty" or "hardcore" connotation associated with them. When the lay person things about leather or latex clothing they probably imagine a dark basement dungeon where a serious looking dominatrix punishes a client wearing shiny thigh high patent leather boots and a tight latex minidress with spikes and chains.
However, fetish fashions don't have to be about domination, power, and giving off a "tough" vibe. They can be soft and gentle, sensual instead of pornographic, loving instead of dominating. Stereotypes were made to be broken.
One of the many ways to give a softer look to fetish fashions is through the use of color - instead of the typical black, red, and white power colors, we can use pastel pink, blue, yellow and softer pallettes.
The design of the garmet can also greatly change the feeling and look that the garmet conveys. One of my favorite designs is the ruffle. Large ruffles at the bottom of knee skirts, small ruffles on panties or at the collar of a latex v-neck shirt. Ruffles at the wristband of a pair of vinyl gloves - there are so many uses and they all lead to a look of softness, elegance, sensuality.